When launching a website, or migrating a site there is no shortage of things to watch for. It seems like right up to the last minute developers are making adjustments, and the website copy is being finetuned. Having helped in-house teams and agencies through large scale site migrations, along with launching new sites I have… Read more »
Google Search Operators are nothing new, however, they’re an often-overlooked tool that can help SEO’s and brands get insights more efficiently. In this guide, we’re going to look at five essential search operators that will help you with your content, link, and technical SEO strategy. What are Google Advanced Search Operators Google search operators are… Read more »
With over 50% of commercial intent searches now starting in Amazon, knowing how to correctly list and optimize your product listing on Amazon is critical to your success as a seller. First up, what is Amazon SEO? Amazon SEO is the optimization of your product listing to improve its visibility for searchers. Like Google,… Read more »
Growing your ecommerce store doesn’t always have to mean adding new categories and product lines. A well-planned ecommerce content strategy can do more than grow your traffic, it can build trust, loyalty to your brand, and increase sales. We’re going to dive into some proven strategies for creating great content for your ecommence blog, and… Read more »
An SEO audit should be the foundation of any SEO strategy. Whether you’re a newer website wanting to improve rankings, or an established site looking for areas to improve, an SEO audit is a great place to start. Periodically auditing your website and addressing any problems will improve your site’s health and ability to rank…. Read more »
Creating SEO-friendly content can be tricky. Many organizations have great writers that just aren’t familiar enough with SEO to write optimized copy. While other organizations spend hours editing outsourced content because the writers are not as fluent in the niche of the organization. I meet with clients regularly who say one of two things. 1)… Read more »
A 301 redirect can be a necessary part of SEO. As a site grows, services come and go, and products change, a 301 is the recommended redirect to pass equity and traffic from an old URL to a new URL. It also (importantly) helps search engine crawl bots discover the change. This normal practice is… Read more »