How to Create an Effective eCommerce Content Strategy

Growing your ecommerce store doesn’t always have to mean adding new categories and product lines. A well-planned ecommerce content strategy can do more than grow your traffic, it can build trust, loyalty to your brand, and increase sales. We’re going to dive into some proven strategies for creating great content for your ecommence blog, and… Read more »

by tim on August 12, 2019.

How to Do an SEO Audit and Improve Your Rankings

An SEO audit should be the foundation of any SEO strategy. Whether you’re a newer website wanting to improve rankings, or an established site looking for areas to improve, an SEO audit is a great place to start. Periodically auditing your website and addressing any problems will improve your site’s health and ability to rank…. Read more »

by tim on July 16, 2019.

6 SEO Content Tips to Help You Win Online

Creating SEO-friendly content can be tricky. Many organizations have great writers that just aren’t familiar enough with SEO to write optimized copy. While other organizations spend hours editing outsourced content because the writers are not as fluent in the niche of the organization. I meet with clients regularly who say one of two things. 1)… Read more »

by tim on April 18, 2019.

Redirect Chains: What Are They and Why You Need to Fix Them

A 301 redirect can be a necessary part of SEO. As a site grows, services come and go, and products change, a 301 is the recommended redirect to pass equity and traffic from an old URL to a new URL. It also (importantly) helps search engine crawl bots discover the change. This normal practice is… Read more »

by tim on March 12, 2019.