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Digital PR

Build visibility beyond your own website.

We help brands earn credible third-party mentions, links, reviews, citations, and features that strengthen visibility across the places your customers already trust—including Google, AI platforms, media outlets, and creator channels.

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Digital PR strategy built for organic visibility

Digital PR is your strategy for increasing online visibility through earned third-party coverage.

That can mean getting your product into a gift guide, having your research cited by a journalist, placing one of your subject matter experts in an industry article, earning a creator review, or securing a relevant backlink from a trusted publication.

Our team identifies the stories, expertise, data, products, and timely angles your company can use to earn those opportunities, then manages the outreach from pitch through placement.

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Our digital PR strategies help you:

  • Earn credible backlinks and brand mentions
  • Build third-party validation around your company
  • Increase visibility across Google and AI search
  • Generate referral traffic from relevant websites
  • Put your products in front of new audiences through reviews and features
  • Position your subject matter experts as trusted industry sources
  • Build long-term site equity through consistent off-page visibility

Digital PR services that build your presence across the web

Media outreach

Put your company into relevant industry conversations. We identify journalists, writers, publications, and media opportunities that align with your expertise, products, and audience, then develop and send pitches designed around what those sources want to cover.

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Expert commentary

Turn internal expertise into third-party visibility. We connect your subject matter experts with journalist queries and editorial opportunities, helping your company earn quotes, citations, and associations with the topics you know best.

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Original research + data campaigns

Create stories worth citing. We help identify research opportunities, develop surveys and data-driven angles, and turn your findings into outreach that gives journalists something original to reference.

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Product outreach + reviews

Get your products into the hands of people your customers trust. For eCommerce brands, we coordinate product seeding, reviews, gift guides, creator features, and other opportunities that build visibility beyond your own product pages.

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Creator + affiliate outreach

Build ongoing relationships with relevant creators. We identify creators whose audiences align with your customers and coordinate samples, affiliate opportunities, promo codes, and related partnerships designed to generate organic product visibility.

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Brand mentions + link building

Build authority through credible third-party references. We prioritize relevant, trustworthy opportunities that strengthen your off-page presence through backlinks, brand mentions, reviews, expert citations, and contextual references across the web.

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Digital PR reporting

Measure more than placement count. We track outreach, placements, backlinks, brand mentions, referral traffic, and other visibility indicators to show how your digital PR activity is contributing to your broader SEO and GEO strategy.

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Strategy

Third-party visibility that supports organic growth

Ecommerce

B2B

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Build credibility beyond your website

Earn reviews, citations, features, and mentions from sources your customers already use and trust.

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Strengthen SEO + GEO

Build the backlinks, brand references, expert associations, and third-party signals that support visibility in traditional and AI-driven search.

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Reach new audiences

Put your products, expertise, and company stories in front of relevant readers, shoppers, journalists, and creators across the web.

Sales

Leads

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Digital PR works best when it works with SEO

SEO builds the foundation on your own website.

Digital PR strengthens what exists around it.

Search engines and AI platforms have more than your website to evaluate when deciding which brands, sources, and products to surface. Reviews, media mentions, expert citations, backlinks, creator content, and other third-party references can provide additional context about who your company is and what it should be associated with.

That makes digital PR an important part of a broader organic visibility strategy. Each placement creates another opportunity for customers, search engines, and AI platforms to encounter your brand somewhere other than your own website.

Digital PR for eCommerce

Third-party visibility plays an important role in how shoppers discover and evaluate products.

A customer may encounter your brand through a gift guide, YouTube review, creator video, comparison article, Google result, or AI recommendation before ever reaching your product page.

The goal is to create more credible paths for customers to discover your products beyond the channels you directly control.

Our eCommerce digital PR strategies can include:

  • Product seeding and reviews
  • Gift guide and roundup outreach
  • Creator partnerships
  • Affiliate opportunities
  • Product launches
  • Consumer research
  • Expert commentary
  • Brand and product mentions

Digital PR for B2B

Your company may have more stories to tell than you realize.

Industry expertise, proprietary data, customer trends, internal benchmarks, research, company milestones, and executive perspectives can all become useful media opportunities when they are developed around a relevant story.

We help translate what your team knows into credible third-party visibility.

Our B2B digital PR strategies can include:

  • Journalist and media outreach
  • Subject matter expert commentary
  • Original research and surveys
  • Industry trend analysis
  • Company news and announcements
  • Executive thought leadership
  • Contributed expertise
  • Relevant backlink and brand mention opportunities

Frequently Asked Questions

Digital PR is a strategy for increasing online visibility through earning third-party mentions, features, reviews, citations, and links.

Unlike advertising, digital PR largely focuses on earning organic coverage by giving journalists, creators, publications, and other sources something relevant to share.

Traditional PR often focuses heavily on brand reputation, corporate communications, and relationships with traditional media.

Digital PR puts more emphasis on online visibility. Coverage may come from journalists, publishers, creators, reviewers, blogs, newsletters, podcasts, or other digital sources, with additional attention paid to backlinks, search visibility, referral traffic, and AI citations.

Digital PR builds off-page signals that your own website cannot create by itself.

Relevant backlinks, credible brand mentions, expert citations, reviews, and third-party features can strengthen your company’s broader online presence and support the authority behind your SEO strategy.

AI platforms draw information from sources across the web, not only from a company’s own website.

Consistent mentions, expert associations, reviews, citations, and coverage can provide more third-party context about your brand, products, and areas of expertise. Digital PR helps build that external footprint.

No, we cannot guarantee that a certain number of pitches will produce a certain number of placements.

Most digital PR opportunities are earned, which means journalists, writers, and creators ultimately decide what they cover. 

However, we can increase the likelihood of coverage through consistent outreach, strong story development, timely pitches, useful data, fast responses, and a multi-platform strategy.

Digital PR builds value over time, just like traditional SEO.

Individual placements can create immediate wins such as referral traffic, backlinks, or product exposure, but the broader value compounds as your company earns more credible mentions and develops a stronger third-party presence across the web.

Placement count is one metric, but it does not tell the entire story.

Depending on the strategy, we may also evaluate:

  • Backlinks
  • Brand mentions
  • Referral traffic
  • Media quality and relevance
  • Creator coverage
  • Google visibility
  • LLM citations and recommendations
  • Growth in the company’s broader third-party footprint

The right scorecard depends on what the campaign is designed to accomplish.

While existing research is helpful, you do not need a backlog of media coverage, proprietary research, or perfectly packaged stories before starting digital PR.

Our job is to find the strongest opportunities available to your company and turn them into something worth pitching.

A digital PR strategist can help uncover and develop the assets needed for outreach. That may include creating surveys, interviewing subject matter experts, identifying trends in existing data, developing product campaigns, or finding timely angles around your company’s expertise.

Digital PR can be especially valuable if your company has limited media coverage, backlinks, reviews, or other third-party visibility; depends heavily on paid channels; wants to strengthen visibility across search and AI; or is ready to invest in a strategy that builds site equity over time.

Ready to build your
 third-party presence?

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