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SEO Consulting & Strategy

Whether launching a new B2B site or migrating a large eCommerce site there is a lot you need to consider. Websites have thousands of moving parts and variables that impact how you rank. We can walk your team through the process giving expert direction and actionable steps to ensure your site launch is a success.

  • Consult with teams, individuals, and agencies
  • Advice on SEO strategies to prepare for product launches
  • Review existing content strategies or guide your team with a new strategy
  • Audit traffic drops following migrations or due to possible algorithm changes
  • Work through technical issues, site and URL structure, duplicate content, redirects, canonicals, keyword cannibalization
  • Tailored SEO training for teams and SMBs

Content Strategy & Creation

Great content is one of the most effective SEO strategies. We know your content needs to keep readers engaged and ultimately convert. Let us review your current content and work with you to develop a winning content strategy. Our content marketing does more than just add words to your site:

  • Builds trust and authority
  • Displays expertise
  • Increases site traffic
  • Generate leads
  • Allows for link building
  • Creates a broader pool of ranking keywords and phrases
  • Increases opportunities for internal linking which allows for better indexing, crawling, and site health
  • Can be used in email, social and other marketing channels

Don't let your blog content be an afterthought. We specialize in content creation that works.

eCommerce Optimization

We help eCommerce stores grow and convert traffic Whether you’re a 7-figure eCommerce store using Shopify Plus, a D2C brand on a custom CMS, or you're just getting into eCommerce — we can help. There are many items that can plague an eCommerce site and prevent you from ranking as well as you could. Our eCommerce SEO services include:

  • Competitor research
  • Keyword planning
  • Category and product SEO
  • Navigation, internal linking, canonicalization
  • Fixing broken links, and redirect chains
  • Creating and optimizing landing pages
  • Content strategy to support goals, build trust and generate leads

If your PPC budget is getting out of control our eCommerce SEO strategies can help grow your organic traffic and revenue, so you can decide if you want to scale back your ad spend.

Amazon Optimization

Over 50% of commerce intent searches now start on Amazon. Like Google, Amazon is a search engine and it's more competitive than ever to show in product searches. If you’re a Private Label Seller on Amazon, tiptop can work with you to create an Amazon SEO strategy and optimize your listings to scale up your business.

  • Product page optimization
  • Amazon and eCommerce keyword research
  • Competitor research
  • Category selection
  • FBA (Fulfilled By Amazon)

If you’re an eCommerce and also sell through Amazon we can review your performance on both platforms to help you find the best opportunities to grow your business.

Our Process

Following our tested and proven framework, we develop and execute an SEO strategy that gives you results that last.

1. Strategy

We start each project with an SEO audit. Before we can execute a strategy we deep dive into your site, competitors, and keywords to develop a roadmap for your site optimization.

2. Execution

Using the roadmap we now have a clear strategy to execute on your site. From technical SEO to on-page optimization to content strategy.

3. Results

From the initial SEO roll-out to monthly content, we monitor, fine-tune, and measure your results to ensure you’re getting found online.