Generative Engine Optimization

AI search is here. Is your brand ready to be found?

Generative search is rewriting the rules. tiptop helps brands win citations, visibility, and conversions in AI Overviews, ChatGPT, Gemini, Perplexity, and beyond. Future-proof your presence—make your brand the answer, not just an option.

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A GEO strategy built around C.L.A.R.I.T.Y and results

Generative Engine Optimization (GEO) is the evolution of SEO for the age of large language models and AI-powered search. GEO is about earning your place not just in search engine results—but in the actual responses, citations, and recommendations delivered by AI platforms like ChatGPT, Gemini, Perplexity, and Google’s AI Overviews.

What you don’t need is another agency adding “AI” to their pitch. You need a partner who’s already helping clients win in generative search.

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Our proprietary C.L.A.R.I.T.Y. framework anchors our approach:

  • Crawl: Deep crawl of your site, off-page footprint, and LLM visibility
  • Learn: Map entity relationships, source gaps, and audience questions
  • Analyze: Track brand and competitor presence across AI/LLM surfaces
  • Respond: Create, optimize, and distribute content to drive citations and selections
  • Integrate: Blend GEO with SEO, PR, and content for holistic visibility
  • Train: Educate your team, update processes, stay ahead of AI changes
  • Yield: Measure wins (AIOs, citations, traffic) and report what moves the needle

GEO services that deliver results (that can be measured)

LLM/AI Visibility Audit

Uncover where (and if) your brand is appearing in ChatGPT, Gemini, Perplexity, and Google’s AIOs.

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Entity Optimization & Semantic Mapping

We build and reinforce the entity relationships that LLMs recognize and cite, strengthening your digital presence everywhere AI pulls its answers.

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AI & AIO Content Optimization

Content built for generative search: entity-rich, credible, cited by others, and designed to win citations in AIOs and LLM responses.

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Off-Page & Citation Building

It’s not just about backlinks anymore. We drive mentions, signals, and “citability” across the digital ecosystem—boosting your chances of being referenced by AI.

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GEO-Ready Reporting & Measurement

See exactly where and how you’re gaining visibility in LLMs, AI Overviews, and new generative surfaces—integrated with your traditional SEO dashboard metrics.

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Proactive Guidance & Training

We keep your team in the loop as the landscape shifts, providing actionable insights and ongoing training to keep you ahead of the curve.

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Generative Engine Optimization

Organic growth is evolving. Let us guide you through.

Ecommerce

B2B

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Digital Search Visibility—Across Engines

Go beyond Google. We deliver visibility in LLMs, AIOs, and new generative engines.

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Data-Driven, Always Measured

You’ll always know where you stand—with integrated GEO + SEO dashboards.

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Real Results, Not Hype

Our clients see growth in citations, AI wins, and traffic—today, not “someday.”

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Leads

Case Studies

Real Clients. Real Growth.

See how we’ve used technical SEO strategies to help our clients migrate sites and increase rankings, traffic, and conversions.

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B2B

Cutting Through the Noise: How Zipit Wireless Became the Go-To Provider for High-Data IoT Plans

Zipit Wireless has evolved from a critical messaging pioneer to a leader in IoT connectivity and billing solutions. Their platform enables businesses to seamlessly manage connected devices, track data usage, and optimize costs across multiple carriers.

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Ecommerce

New D2C Beating Out Legacy Brands: How Stix Golf Scaled Organic Traffic from 100K to Over 1 Million Users

Stix Golf is a direct-to-consumer brand reinventing modern golf gear—offering premium-quality clubs at a fair price. Sitting in the sweet spot between beginner sets and high-end brands, Stix fills a critical market gap for golfers looking for high-performance gear without the premium price tag.

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B2B

Navigating SEO in Healthcare: How ChartSpan Achieved Over 100% Growth & a Seamless Site Migration

ChartSpan is the largest Chronic Care Management (CCM) managed service provider in the U.S., delivering turnkey, fully managed care coordination programs for physician practices. By removing the administrative burden of value-based care, ChartSpan improves both practice profitability and patient health outcomes.

Woman in equestrian apparel standing next to a horse

Ecommerce

From Invisible to Page One: How R.J. Classics Grew Market Visibility by 354% in Just 24 Months

R.J. Classics is a respected equestrian brand with a 25-year legacy in the riding community. Historically, the company focused on wholesale and retail sales, relying on traditional marketing efforts. However, as the industry evolved, direct-to-consumer (D2C) strategies became essential for sustained growth.

Frequently Asked Questions

Traditional SEO is about ranking in search engines. GEO is about being chosen and cited by generative engines, AI overviews, and LLMs. The rules, signals, and strategies overlap—but GEO requires a next-level focus on entity optimization, citation building, and visibility beyond blue links.

We track AIO wins, LLM citations, generative traffic, and shifts in branded/non-branded queries. Our dashboards let you see exactly how your presence in AI/LLM-driven channels is growing—layered with your organic and referral performance.

Yes—GEO is the next evolution of search optimization. Brands that invest in entity-rich, credible content and off-page signals see gains in both traditional search and new generative channels.

While the AI/LLM space is evolving, many clients begin seeing AIO wins and LLM citations within 90-120 days, with compounding growth over time.

Services

SEO & GEO Services That Deliver Lasting Growth

No two businesses are the same—your organic growth strategies shouldn’t be either. Whether you need a full-service partner or expert support for your in-house team, we tailor our approach to drive real impact.

Full-Service SEO

A complete, long-term approach to organic growth.

From in-depth audits to landing page optimization and strategic content, we handle everything to keep your business ahead.

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Content Strategy

Content that informs, engages, and converts.

SEO is more than keywords—it’s about creating content that resonates with your audience and delivers results.

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Looking for an organic growth partner that puts your business first?

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